2023winter
The idea takes shape
In the winter of 2023, Adrian and his friends started HYPERSUPP around a shared belief: cycling could carry both performance and style, not as separate ideas, but as one way of life.
About hypersupp.
Ride with passion. Dress with style.
HYPERSUPP is built for people who love cycling and care about how they look on the road. Performance matters, but style is part of the ride too.
Our Start
Born from a life spent on two wheels.
Founder Adrian has spent more than a decade riding, from fixed gear to road cycling and gravel. That long, focused love for the sport is where HYPERSUPP begins.
That experience shaped a clear point of view: cycling is not only about performance, distance, or equipment. It is also a way to express taste, attitude, and the rhythm of everyday life. HYPERSUPP focuses on cycling culture in that wider sense, from apparel and accessories to a state of mind we call Ride for fashion.
Milestones
How HYPERSUPP has taken shape.
HYPERSUPP has grown through real riding, close work with factories, and the pressure of learning fast as a young brand. Each step has shaped how we balance performance and fashion.
Apr 2024
Our first summer jersey
After a full winter and spring of development, our first woven summer cycling jersey was officially released in China: Performance Jersey - Granite / Cosmic Purple. The response to this first design was stronger than we expected, and it gave us the encouragement to keep going.
Sep 2024
Moving into our studio
We moved from a temporary office into our first proper studio and began preparing the next year's collection. It marked a shift from simply proving the idea to building a more complete creative and product process.
Oct 2024
Going direct to the world
In October 2024, we launched hypersupp.com and our official Instagram account, opening the next chapter of our global direct-to-consumer plan. Since then, HYPERSUPP products have reached riders in more than 52 countries and regions.
Nov 2025
A more global point of view
In November 2025, our international sales exceeded mainland China sales for the first time. That shift pushed us to design with a broader global perspective, considering different regional body types from fabric and concept to cutting and fit. By the same year, we had developed more than 200 styles, giving us deeper wearing feedback and stronger supply-chain capability.
2026spring
Beyond physical products
In spring 2026, we began to move beyond the old idea of what a cycling brand could offer. Alongside physical product development, we started creating practical mobile apps for riders: useful, easy to use, free, and free from ads. Like our name suggests, HYPERSUPP is here to provide hyper supplies for the cycling life.
Now
No rest days
We continue to refine every product through our own riding, testing, and conversations with factories. We believe the only way to make meaningful changes is to experience the ride, feel the details, and keep improving what does not feel right.
From first pieces to a full riding wardrobe.
343 products indexed from hypersupp.com
